B2B Email Marketing

Get more leads & grow your business with Outsourced B2B Email Marketing.

HOW ITS DONE

Marketing Strategy

1.

The purpose of B2B marketing is to make other businesses familiar with your brand name, the value of your product or service, and convert them into customers.

We work with you to understand your target audience, goals and desirable outcomes for email marketing.

LEADS

2.

We find YOUR leads.

Using our extensive tools we uncover the emails of your target audience. Cleaned and verified to ensure maximum delivery.

Alternatively, if you have a database but you aren’t talking to them via email, you’re leaving money on the table!

CAMPAIGN

3.

We develop the COPYWRITING.

Using segments, personalisation and AI to connect with your potential customers.

Our clients start building better customer relationships with their list.

4.

Email Automation

We provide you with access to our platform so you can monitor your campaign and inbox for responses. Start getting those new clients!

THIS IS

A hyper-targeted and personalised, outcome-based emailing campaign to create interest in your product or service. We use AI and Personalisation to create a scalable and automated emailing service for you.

THIS IS NOT

An EDM or NEWSLETTER service, we offer this as an additional marketing channel.

FAQs

Daily each email address is configured to target 20/30 email accounts for the duration of the Campaign. Each Campaign is configured for the best outcomes including multiple sequences to bring your results.

This is designed to ensure the most effective outreach.
We provide you with two options. Connect your existing email account and have a personalised outreach as though you were sending the email. It’s just done automatically for you.

Alternatively, we can register a new domain, with a Google Workspace account to start. This takes more time as the email account needs to be warmed up sufficiently to ensure deliverability.
Inferred consent as a business owner is giving inferred consent to receive emails if your contact details are published on a website that shows you as the point of contact for a business, product or service.
We work in this method for B2B Communication. It’s as though you are reaching out to potential businesses just automated.

To comply with the Spam Act, email marketing needs to include your identity and your business contact details. To comply with the Spam Act, your emails must contain an easy way for people to unsubscribe. It also needs to be clearly worded so people know what they need to do and it shouldn’t require users to provide any more information or set up an account.

Consent means getting the right permission from the recipient before you send them any type of marketing email.
Express consent is where the recipient of the email opts in to receive your emails via your website, over the phone, face to face or by completing a form. Not only do they need to provide express consent – you need to be able to prove it, which means keeping a record of when they provided permission and who gave the permission. This is particularly helpful in situations where a customer has withdrawn consent and then somehow opted in.
This is for EDMS, Newsletters, and business communication. Account Management and so forth.
Open Rate
This is the number of people who opened your email, which tells you how strong your subject lines are. As we mentioned before, subject lines are the main incentive to open an email, so this is valuable data.
Click-through Rate
Opening an email is not enough - you want subscribers to take action on the links to visit your website or a landing page, with the end goal being a conversion to a customer. Click-through rates vary across industries, but you’re looking for somewhere between 2-5%.
Unsubscribe Rate
The rate at which people unsubscribe from your emails. We want this to be as low as possible since a high unsubscribe rate indicates that you’re not sharing content that resonates with your targeted audience.The rate at which people unsubscribe from your emails. We want this to be as low as possible since a high unsubscribe rate indicates that you’re not sharing content that resonates with your targeted audience.